Kazakhstan is now home to a number of new fascinating music-centred television shows, including Silk Way Star, I’m a Singer and Legends in Music, The Astana Times reported recently.
Silk Way Star launched Sept. 30 on the national TV channel Qazaqstan with singers from nine countries competing until the end of December to be named the star.
The show is being produced in Almaty where professional singers from Kazakhstan, Azerbaijan, Turkey, Georgia, Kyrgyzstan, Uzbekistan, Tajikistan and Russia’s Bashkortostan and Tatarstan regions have come to participate. The show’s jury includes outstanding musicians, composers and media representatives from the participating countries.
Kazakhstan is represented by popular singer Aikyn Tolepbergen.
“Here we are making emphasis on the promotion of modern Kazakh art; they [participants] are given the task to perform the best Kazakh hits. Also, they will be performing songs in their own languages and in English,” said Chairman of the Board of Qazaqstan Radio and Television Corporation Erlan Karin, according to today.kz.
The winner’s title will go not only to the most talented performer but to the country they represent. The show is being broadcast in all participating countries.
The final show will be a gala concert with the best performances of participants and invited stars.
The project is an original show, rather than a franchise, and it is being fully financed by Qazaqstan.
According to the channel’s website, the goal of Silk Way Star is to promote the culture and traditions of the Turkic-speaking countries through the music of the people of the Silk Road.
I’m a Singer is an international competition airing this fall. It is being hosted by the Almaty Akimat (city administration) and Channel 31. The project seeks to promote modern Kazakh culture abroad and increasing tourism in Almaty. It is part of the Ruhani Zhangyru (Modernisation of Kazakhstan’s Identity) programme, and its Contemporary Kazakhstan Culture in the Global World project.
The contest features professional vocalists from Kazakhstan and abroad. The competition is being broadcast on the main TV channels in Russia’s Bashkortostan and Tatarstan regions, as well as in China, Kyrgyzstan, and Uzbekistan, reaching an audience of more than 250 million.
Eighteen-year-old Assylzat Ayap is representing Kazakhstan.
“I am happy that I will be able to convey through the music the rich musical heritage of Kazakhstan and introduce other countries and other nations to our culture,” she said.
Aitugan Gaizullin, of Bashkortostan, expressed “great gratitude” to the host nation for the chance to be part of the international show.
“Thanks to this project, I gained a lot of experience and became popular in my country. I met friends and supporters. I believe that by participating in this project, each of us contributes to the development of the music industry of our countries. When singing songs, we share cultural values and abilities,” he said.
The show, involving 18 contestants performing world hits, airs every Sunday at 9 p.m. (local time).
The unique television show Legends in Music has also launched in Kazakhstan on Kazakh TV, part of the Khabar Agency group. The show features the nation’s best folk musicians with an emphasis on the ancient art of kui (traditional instrumental musical composition played on dombra or kobyz) and kuishis.
A kui is not only a melody with a complex rhythm and peculiar musical sound, but also a play – deep in content and form told by the language of music. It reveals the state of the person’s soul and his or her experiences and reflections on the meaning of life. The tradition of the art includes an oral narrative. Kuishi described the content of a kui and the occasion for which it was written. Therefore, before playing the performer offered an explanation about the history and theme. Time, however, has separated oral creativity from instrumental performance and only a few performers accompany their play with a preliminary story.
The TV channel seeks to promote national culture and Kazakhstan unique character for viewers around the globe.